BLOCO URBANO
PROJECT CATEGORY:
Architecture
BLOCO URBANO®
Case Study
©2,023
BLOCO URBANO
BRAND STRATEGY
Visual Identity
Bloco Urbano is an architecture studio that wants to demystify the construction process. In an oversaturated market where the term "construction" often intimidates the public, and the journey from dream to reality seems vast, emerges a distinctive opportunity.
Combining the expertise of two partners – an architect seasoned in both design and on-site execution, and a commercial manager profoundly versed in construction materials – Bloco Urbano sets out with a mission: to demystify the construction process, guiding clients through an unforgettable journey.
Rooted in a collaborative ethos, with a commitment to transparency and efficiency, these two partners are passionate about reshaping perceptions of the construction process. Their approach ensures clients feel guided, enlightened, and fully engaged every step of the way. And beyond that, they believe that together, they can transform spaces into tailored solutions.
Commited to transparency and efficiency, these two partners are passionate about reshaping perceptions of the construction process. They want to open the door to a better way of experiencing architecture.
The icon, shaped like a "B," emerges from an architectural concept, representing a house's floor plan with an open door and a line created by the entrance of a beam of light. The custom typography features straight lines often seen in architecture, along with some triangular details that echo the concept of light entry from the main icon. Architecture should be tailored to the space and individual needs of each person, and from this notion comes the idea of using the "B" as a responsive form that adapts to various layouts, creating a frame for content or images.
