DIGIANNA
PROJECT CATEGORY:
Natural Products
DIGIANNA®
Case Study
©2,021
DIGIANNA
Brand Strategy
Visual Identity
Packaging
Di Gianna is a healthy and natural alternative to assist in addressing daily challenges, aiming to enhance overall well-being. The brand creates 100% natural essential oils, meticulously crafted with extensive research and experience. With a focus on well-being and the purity of scent, Di Gianna strictly adheres to the principles of aromatherapy. The brand believes that the compounds in its products can improve both personal well-being and the ambiance of one's home, leading to the slogan "Feel better, every day".
The name Di Gianna is the Italian translation of "De Joana", the name of the founder of this brand. Di Gianna evolved from a hobby into a dream, becoming a brand that is light, simple, accessible, and 100% natural.
The entire visual identity was designed with these attributes in mind, aiming to create a warm brand using various skin tones, complemented by the natural hues of the scents. These elements blend seamlessly to forge a unique personality both for the brand and for the various packaging options that were created.
