JSR METALWORKS
PROJECT CATEGORY:
Industry
JSR METALWORKS®
Case Study
©2,023
JSR METALWORKS
Visual Identity
Brand Strategy
Web Design
Driven by the motto: "Details that make the difference", JSR Metalworks is at the forefront of industrial mechanics, specializing in creating innovative and tailor-made solutions. This company takes pride in its dedication, meticulousness, and attention to detail, always with the aim of exceeding expectations.
At the heart of the brand's identity are two crucial elements intrinsic to the industry: the gear and circular movements. These elements symbolize the transformative process — circular movement not only shapes the material, but also generates the heat symbolized by the color orange, which then transitions to the coolness portrayed in blue, mirroring the cooling phase. This conceptual framework not only highlights the company's technical competence, but also its commitment to innovation and quality.